There is a large number of initiatives that a Hospital can implement aiming at increasing patient satisfaction as well as attracting and retaining more patients. However, very often, most hospitals that are doing this:

• Do not have the appropriate tools to measure the results produced by their efforts.

• Implement measures similar to those of the competition, consequently the impact is not very significant.

• Are not able to clearly identify which measures will have an impact and which ones will not, because, to this date, there have been no specialized studies from which this information could be obtained.

• Do not have the time or the resources needed to perform specialized analyses of what the customer wants, what no longer has value added for him, what has happened in other hospitals through the years, and what the new trends are, among many other essential topics, in order to be sure that the hospital is making the best decisions in the areas of attracting and retaining patients and of generating patient satisfaction.

The result of all this is that very few of the measures that were implemented achieved the objectives they were created for, and unnecessary expenses were incurred.

As a solution for this problem, DEXAH selects the leading hospitals in each country and city and working together with some of the hospital’s divisions and departments, develops and executes strategies focused on increasing patient attraction and retention, based on each hospital’s characteristics and conditions. By doing this, the hospital focuses on the development of the most reputable medical practices and DEXAH, together with the hospital, focuses on motivating more patients to prefer these hospitals, improving profitability, and enhancing customer loyalty.

The most important results that DEXAH delivers are:

• An increase in the attraction of patients.

• An increase in the level of patient satisfaction and that of those accompanying them.

• An increase in patient retention.

• Significant savings (by directing resources only to those strategies that have a solid support, avoiding unnecessary expenses, and generating the greatest possible benefit from each investment).

• Effective positioning of the hospital through its unique and differentiated offer.